Built by directors · For directors

Built in Oregon,
by directors who actually run centers.

RoundUp is the daily rhythm of early childhood — that small, recurring moment when teachers call kids back from the playground and four kids shuffle into a line.

RoundUp · Lining up after recess.

Four kids. One line. The whole brand.

Software for the way centers actually run.

RoundUp didn't start in a boardroom. It started at 7:30 AM with a clipboard in one hand, a phone in the other, and a parent waiting at the door — wondering why getting the right kid into the right room with the right ratio takes three apps and a paper sign-in sheet.

So we wrote one. The first version of RoundUp was hacked together on a phone during morning drop-off at a Swift Start center in Oregon. It did one thing: three-tap check-in with live ratio math (including mixed-age, which Brightwheel still can't do).

Today that little app is the daily rhythm of Oregon child care — Yellow handles the money, Lavender keeps the paperwork, Rose talks to the families, Pink looks after the staff. Every workflow exists because a director hit it on a Tuesday.

What we build for

Three rules. Everything else flows from there.

We're not trying to be everything. We're trying to be the only thing on a director's phone before the kids arrive.

One screen. Every workflow.

Check-in, ratios, billing, family threads, compliance — one app on every staff phone. Not five tabs across three tools, not a card reader on the side, not a separate Stripe account, not a custom report someone has to run quarterly.

Customizable to your center.

Your room names, your ratio rules, your tuition schedule, your late-fee policy, your branding. Oregon OCC + Spark + ERDC ship pre-wired; other states get scoped during onboarding. Enterprise centers get a fully white-labeled mobile app.

Transparent, end-to-end.

Every tier is on the pricing page — no sales call to get a quote. Stripe rates with no markup. Setup fees waived with annual. ROI math we'll model on a shared screen using your real numbers, not ours.

Reliability, briefly

Your morning drop-off doesn't get to break because our server did.

RoundUp runs on AWS with automated multi-region failover. If a primary region goes dark — bad deploy, networking blip, AWS regional outage — traffic cuts over to our secondary region in seconds. Most days, our directors don't notice. That's the goal.

99.9% uptime target · 99.95% SLA on Enterprise. Full technical detail on the home page trust strip and in Privacy Policy §8.

Built by directors

We run centers ourselves. That's the whole shortcut.

RoundUp is built by Swift Start LLC, an Oregon-based company that operates child-care centers. Every workflow you see in the app exists because it was a problem one of our directors hit on a Tuesday morning.

We don't read about ECE. We do it. The product reflects that.

KT

Keaton Thoeny

Founder & Director

Runs Swift Start centers in Oregon. Wrote the first version of RoundUp on a phone during morning drop-off.

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Open role

Customer success · Oregon

Help directors migrate to RoundUp from paper, brightwheel, or Procare. Apply →

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Open role

Senior engineer · Remote

React Native + Node. Build the product directors actually use Monday morning. Apply →

Design partners

Building this with the directors who'll use it.

We launch with a small group of Oregon design-partner centers. They get free RoundUp through 2026, weekly check-ins with the founder, and direct say in what ships next. Apply to be a design partner →

Swift Start ECE · Portland

Three locations, 240 kids. RoundUp's home center — every workflow tested here first.

Founding partner
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Your center here

Free through 2026 in exchange for honest feedback. Fewer than 10 spots.

Apply →
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Your center here

We're prioritizing centers with mixed-age rooms or ERDC subsidy populations.

Apply →

No customer testimonials yet because we haven't launched. We won't fake them.

By the numbers

Where we are.

2026

Year RoundUp shipped, built by Swift Start LLC

OR + any state

Oregon-deepest by default; any state wired during setup

99.95%

Enterprise uptime SLA · multi-region AWS failover

$0

Outside funding raised — bootstrapped, founder-owned

The premise

Lining up after recess.
That's the whole brand.

The mark is four kids in that exact moment — Lavender (winking, watchful), Yellow (excited, on tiptoe), Rose (laughing, eyes closed), Pink (calm at the back). Some quiet, some buzzing, all four happy in their own way.

And then we noticed: those four personalities are the four hardest jobs in a center. Yellow handles the money. Lavender keeps the paperwork. Rose talks to families. Pink looks after staff. So in the product, that's exactly what they do — each kid runs one module, and you pick the ones you need.

Lining up after recess is the daily rhythm of early childhood. It's also the metaphor for everything we build: small, recurring, easy to get wrong with paper, easy to get right with one tap.

RoundUp Ready when you are

15 minutes. We'll show you
your Tuesday morning.

No slide deck. We log into a sandbox center and walk through your real workflows.