About RoundUp

Built in Oregon,
for the directors who run real centers.

RoundUp is the daily rhythm of early childhood — that small, recurring moment when teachers call kids back from the playground and kids shuffle into a line.

RoundUp · Lining up after recess.

Four kids. One line. The whole brand.

Software for the way centers actually run.

RoundUp didn't start in a boardroom. It started watching directors juggle paper sign-in sheets, three different apps for ratios, billing, and parent comms, and a printer that always jammed at 7:30 AM.

We built RoundUp because we saw the same scene every morning at every center: a director looking at a clipboard with one hand and a phone with the other, trying to get the right kid into the right room with the right ratio, while a parent waited at the door.

Three taps later, that whole scene happens on one phone. That's the whole product.

What we build for

Three rules. Everything else flows from there.

We're not trying to be everything. We're trying to be the only thing on a director's phone before the kids arrive.

One screen. Every workflow.

Check-in, ratios, billing, parent communication, compliance. One app on every staff phone, not five tabs across three tools.

Oregon-first, by default.

OCC ratio bands, Spark QRIS, ERDC subsidies — encoded as defaults, not generic abstractions. The reporting Salem actually wants.

Time back, not transformation.

We don't promise to "transform your center." We promise three taps to drop-off, five minutes for monthly billing, and your mornings back.

Built by directors

We run centers ourselves. That's the whole shortcut.

RoundUp is built by Swift Start LLC, an Oregon-based company that operates child-care centers. Every workflow you see in the app exists because it was a problem one of our directors hit on a Tuesday morning.

We don't read about ECE. We do it. The product reflects that.

KT

Keaton Thoeny

Founder & Director

Runs Swift Start centers in Oregon. Wrote the first version of RoundUp on a phone during morning drop-off.

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Open role

Customer success · Oregon

Help directors migrate to RoundUp from paper, brightwheel, or Procare. Apply →

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Open role

Senior engineer · Remote

React Native + Node. Build the product directors actually use Monday morning. Apply →

By the numbers

Where we are.

2026

Year RoundUp shipped

OR

Built and headquartered in Oregon

100%

Of features built from real director feedback

$0

Outside funding raised

The premise

Lining up after recess.
That's the whole brand.

The mark is four kids in that exact moment — Lavender (winking), Yellow (excited, on tiptoe), Rose (laughing, eyes closed), Pink (calm at the back). Some quiet, some buzzing, all four happy in their own way.

That moment is the daily rhythm of early childhood. It's also the metaphor for everything we build: small, recurring, easy to get wrong with paper, easy to get right with one tap.

3 taps
Drop-off, end-to-end
5 min
Monthly billing run
100%
Oregon ratio compliance
1 app
Every staff phone
RoundUp Ready when you are

15 minutes. We'll show you
your Tuesday morning.

No slide deck. We log into a sandbox center and walk through your real workflows.

Book a demo → See pricing