Media kit

Logos, colors, type, product screenshots and approved descriptions for partners and press writing about RoundUp. Everything here is free to use when you're talking about RoundUp.

Download the full brand kit (PDF) →

About RoundUp

Use either description as written.

Short

RoundUp is childcare center software built by people who run a childcare center. It runs the day for directors and owners: check-in and ratios, billing, family updates, incidents and medication, state reports and staff.

Long

Every workflow is tested first at Swift Start's two Oregon centers, RoundUp's first customer. Each room's ratio updates live as children arrive, so a teacher sees a room is about to go out of ratio before it does, not in a report the following week.

RoundUp opens to all centers on January 1, 2027. Learn more at roundupece.com.

Name

RoundUp is the brand: one word, capital R and capital U. RoundUp ECE is the compact formal name, and RoundUp Early Childhood is the long form. Please keep both capitals, with no space or hyphen.

Logos

Use SVG wherever you can. PNGs are 1800 px wide with a transparent background.

Horizontal lockup

The default. Web headers, partner directories, email signatures.

SVG PNG

Stacked lockup

Square placements, such as social profiles and listing tiles.

SVG PNG

Mark

Only where the RoundUp name already appears nearby.

SVG PNG

App icon

When you're showing the RoundUp mobile app.

SVG PNG

Logo rules

Leave clear space around the logo equal to the height of one kid in the mark.
Don't recolor the kids, stretch the mark, add effects or shadows, or crop kids out.